Did you just run into a download or a file on your computer that has a digital signature from Appealing Apps? Some of the security products refers to the detected files as a variant of Win64/Adware.SmartApps.B and a variant of Win32/AdWare.SmartApps.B. The detection rate for the Appealing Apps files collected here is 6%. Please read on for more details.
You will probably notice Appealing Apps when running the file. The publisher name is then displayed as the "Verified publisher" in the UAC dialog as the screenshot shows:

You can view the digital signature details for Appealing Apps with the following steps:
Here's a screenshot of a file that has been digitally signed by Appealing Apps:

As you can see in the screenshot above, Windows states that "This digital signature is OK". This means that the file has been published by Appealing Apps and that the file has not been tampered with.
If you click the View Certificate button shown in the screencap above, you can examine all the details of the certificate, such as when it was issued, who issued the certificate, how long it is valid, etc. You can also examine the address for Appealing Apps, such as the street name, city and country.
Thawte Code Signing CA - G2 has issued the Appealing Apps certificates. You can also see the details of the issuer by clicking the View Certificate button shown in the screengrab above.
These are the Appealing Apps files I have gathered, thanks to the FreeFixer users.
| Detection Ratio | File Name |
|---|---|
| 1/51 | FrameworkBHO64.dll |
| 7/57 | FrameworkBHO64.dll |
| 1/51 | FrameworkBHO.dll |
| 2/51 | FrameworkBHO64.dll |
| 2/51 | FrameworkBHO.dll |
| 4/52 | FrameworkBHO64.dll |
| 6/53 | FrameworkBHO.dll |
| 8/51 | majestic.exe |
| 0/52 | FrameworkBHO64.dll |
Here's the detection names for the Appealing Apps files. I have grouped the detection names by each scanner engine. Thanks to VirusTotal for the scan results.
| Scanner | Detection Names |
|---|---|
| AVG | Generic.BB9, AdPlugin.HC, AdPlugin.HA |
| AVware | Trojan.Win32.Generic!BT |
| Agnitum | PUA.SmartApps! |
| Antiy-AVL | Trojan/Win32.SGeneric |
| Avira | ADWARE/Adware.Gen |
| DrWeb | Trojan.Crossrider.9475 |
| ESET-NOD32 | a variant of Win64/Adware.SmartApps.B, a variant of Win32/AdWare.SmartApps.B, Win32/AdWare.SmartApps.B |
| GData | Win32.Adware.Smartapps.A |
| Ikarus | not-a-virus:AdWare.Agent, AdWare.AdPlugin, AdWare.DealDropper |
| Jiangmin | Adware/Agent.trl |
| NANO-Antivirus | Trojan.Win32.Crossrider.cwtgsi |
| Symantec | WS.Reputation.1 |
| TrendMicro-HouseCall | TROJ_GEN.F47V0502, TROJ_GE.257D314F |
| VIPRE | Trojan.Win32.Generic!BT, Win64.Adware.SmartApps |
| Zillya | Adware.Agent.Win64.28, Downloader.Psyme.VBS.1 |
The detection percentage is based on that I've gathered 522 scan results for the Appealing Apps files. 31 of these scan reports came up with some sort of detection. If you like, you can view the full details of the scan results by examining the files listed above.
The analysis is done on certificates with the following serial numbers: