Did you just find a file that is digitally signed by Demand Media Inc? If that's the case, please read on.
You will typically notice Demand Media Inc when clicking to run the file. The publisher name is displayed as the "Verified publisher" in the UAC dialog as the screenshot shows:

You can also view the Demand Media Inc certificate with the following procedure:
Here's a screencap of a file digitally signed by Demand Media Inc:

As you can see in the screenshot above, Windows states that "This digital signature is OK". This implies that the file has been published by Demand Media Inc and that the file has not been tampered with.
If you click the View Certificate button shown in the screenshot above, you can see all the details of the certificate, such as when it was issued, who issued the certificate, how long it is valid, etc. You can also see the address for Demand Media Inc, such as the street name, city and country.
UTN-USERFirst-Object has issued the Demand Media Inc certificates. You can also view the details of the issuer by clicking the View Certificate button shown in the screencap above.
These are the Demand Media Inc files I have gathered, thanks to the FreeFixer users.Unfortunately I don't have any scan result from VirusTotal available for the Demand Media Inc files at the moment. The scan results will appear here as soon as a FreeFixer user uploads a file digitally signed by Demand Media Inc.
| Detection Ratio | File Name |
|---|---|
| Not available | jewelquest5_at.exe |
The analysis is based on certificates with the following serial numbers: