Did you just stumble upon a file that has been digitally signed by GoPro, Inc.? If that's the case, please read on.
You'll typically see GoPro, Inc. when clicking to run the file. The publisher name is then displayed as the "Verified publisher" in the UAC dialog as the screenshot shows:

You can view the additional details from the GoPro, Inc. digital signature with the following procedure:
Here is a screenshot of a file signed by GoPro, Inc.:

As you can see in the screenshot above, the Windows OS reports that "This digital signature is OK". This means that the file has been published by GoPro, Inc. and that the file has not been tampered with.
If you click the View Certificate button shown in the screenshot above, you can see all the details of the certificate, such as when it was issued, who issued the certificate, how long it is valid, etc. You can also see the address for GoPro, Inc., such as the street name, city and country.
Symantec Class 3 SHA256 Code Signing CA and VeriSign Class 3 Code Signing 2010 CA has issued the GoPro, Inc. certificates. You can also see the details of the issuer by clicking the View Certificate button shown in the screenshot above.
The following are the GoPro, Inc. files I have gathered, thanks to the FreeFixer users.
| Detection Ratio | File Name |
|---|---|
| 0/55 | goprodevicedetection.exe |
| 0/57 | GoProDesktopSystemTray.exe |
| 0/57 | goprodevicedetection.exe |
| 0/53 | GoPro Importer.exe |
| 0/57 | GoProDesktopSystemTray.exe |
| 0/62 | GoProDesktopSystemTray.exe |
The detection percentage is based on that I've gathered 341 scan reports for the GoPro, Inc. files. 0 of these scan reports came up with some sort of detection. You can review the full details of the scan results by examining the files listed above.
The analysis is done on certificates with the following serial numbers: